How Facebook’s “Listen With” Button Can Help You Promote Your Music

Posted on January 23, 2012 by Emilio Pérez Miguel

Just How Good Is Facebook's "Listen With" Button For Musicians?

You’re a musician, you’ve read about Facebook’s new “Listen With” button, and you’re wondering exactly how this new feature can help you spread your music. OK, bear with me…

As you know by now, the “Listen With” button lets your friends listen to the songs you’re playing while you’re online. Well, I want to call your attention to how friends interact with these songs.

Each time a friend clicks on the “Listen With” button, the chat room that’s opened for your friend to talk with you will also display a link back to the artist’s Facebook Page. So, checking out that artist’s profile becomes as easy as 1-2-3. No need to hunt for information all over the Internet.

From a marketing point of view, I don’t have to tell you how cool this is. If you’re the artist at the center of it all, the “Listen With” button can make people who’s never heard of you before head down to your profile, and go through your bio, your songs and your merchandise. They’ll even get to buy tickets for upcoming shows. Everything will be just one click away.

This is the first time since Facebook launched it’s music partnerships that the company does something which lets artists gain fans so easily. Seen in this light, Facebook’s alliance with Spotify was just the beginning of an unparalleled incursion in the music scene. Is 2012 going to be the year in which music goes truly social? With the evidence we have at hand, a case can certainly be made.

MyDjSpace – Where DJs Promote Their Mixes

Posted on October 4, 2011 by Emilio Pérez Miguel

Name: MyDjSpace
URL: http://www.mydjspace.com

A niche social service, you can guess exactly what kind of public MyDjSpace is aiming at. Yes, that’s right: DJs, and people who consume electronic music regularly. The former are given a splendid chance to promote their own work online, while the latter are enabled to catch wind of the latest sounds well before they become part of the mainstream.

The music that is featured on this website is split in three main categories: “DJ Mix Charts”, “Track Charts” and “Remix Charts”. And there’s also a section in which featured artists are spotlighted, one by one.

That is, those who want to promote their music right on the homepage of MyDjSpace can do so by buying credits, and have their mixes placed right where everybody can see them. If your profile hits seem to be falling like leaves in autumn, this feature should be all you need in order to start setting thing to right. Continue reading →

Restorm – Letting Bands License And Sell Their Music

Posted on August 20, 2011 by Emilio Pérez Miguel

Name: Restorm
URL: http://www.restorm.com

Restorm is here to answer the prayers of all these bands that have had it with paying exorbitant fees to license their music online. This new platform has been created to put an end to that, and to allow musicians to license (and sell) their music to anybody, paying the lowest possible commission (only 10%).

Registration to this service is free, and bands can have their music and data imported from any other service they might already be using, so a profile is created in a flash. Oh, and the process can be sped up even more since one can sign in using his already existing Facebook profile. Continue reading →

Nogeno – Free Pages For Artists

Posted on August 6, 2011 by Emilio Pérez Miguel

Name: Nogeno
URL: http://www.nogeno.com

Nogeno is the latest site to be released that makes having a profile page where to promote your music an absolute piece of cake. Thanks to Nogeno, just any musician can have an active presence on the Internet, and include everything from a short bio to a calendar listing his every upcoming date. And all the songs he has recorded so far, of course. He can stream these online by way of the provided player, and also sell them for good money. Any musician who uses Nogeno can start generating a direct income, without A & R men getting in the way of what is rightfully his.

A Nogeno page can be created in a breeze, there’s just nothing technical to do or handle – such is the beauty of sites like this and Onesheet. All you have to do in order to get started is sign in using your Facebook account.

And note that if you already have a Bandcamp or a MySpace profile then you can have all your data imported into Nogeno, and be up and running within minutes. In no case will you have to pay anything – Nogeno is free, and (by the looks of it) will remain like that for good.

We Love Your Songs – A New Social Network For Bands And Fans

Posted on May 23, 2011 by Emilio Pérez Miguel

Name: We Love Your Songs
URL: http://www.weloveyoursongs.com

We Love Your Songs is one of these community sites for new musicians that I have reviewed before, and that I will keep on reviewing until the end. I mean, such resources are terrific – young performers get a chance to nurture their talent, and fans get a chance to become familiarized with the ones who might as well become tomorrow’s stars today, when they were mostly unknown numbers. Plus, those who support a band locally get a chance to show their allegiance online more than easily

As in any other social site, users (IE bands and punters) have to sign up for their own accounts to interact among themselves. Once accounts have been created, it is very easy to upload media, and interact one-to-one both by commenting on what’s being shared.

And in order to elicit the best from bands (and to encourage fans to become even more involved) lots of different competitions are held on the site. Continue reading →

1Band1Brand – New Bands & Fashion Brands

Posted on April 26, 2011 by Emilio Pérez Miguel

Name: 1Band1Brand
URL: http://www.1band1brand.com

This is one for the music lovers among you who are also style-minded. 1Band1Brand is quite a unique site in which both emerging bands and fashion brands get a chance to become more widespread.

In essence, this site introduces people to one band and one fashion brand per week. The band sells a sampler (whose price is actually determined by each buyer), and the fashion brand offers a bargain.

And the means are provided for promoting anything that is bought through the site all over the Social Web – Facebook and Twitter are extensively supported, so that band (and brand) advocacy is radically simplified. Which is the aim of the site, really – making early adopters set the scene for a much larger audience.

How To Use Social Media To Become Famous

Posted on April 11, 2011 by Emilio Pérez Miguel

If used correctly, social media can break you into the music industry not only faster but also far more notoriously. Rebecca Black is the latest example of Internet stardom, and when you know the full facts and how much money it actually took her to get the video for “Friday” together ($ 4000 – her mother paid for it) then the one conclusion to be reached is that just anybody can do it.

And Rebecca Black is also a perfectly illustrative example if only because she has fallen prey to the derision that always besets such artists, with her “hit” quickly becoming the most-hated song on the Internet (it has almost 2 million “dislikes”, as opposed to 250,000 “likes”)

So, how could these pitfalls be avoided? How can a social presence be established and nurtured in the healthiest way of all?

I think that a basic analysis would let us agree on the following points:

1) Make sure you are picking the right social site.

Should you go for MySpace or Facebook in order to begin promoting your art? Up until now, MySpace used to be the social site of choice for musicians. Yet, the network has recently withstood one blow after the other – its userbase has been dwindling (owing in no small part to the proliferation of platforms like Bandcamp and ReverbNation), and key staff has been rotating to the point it’s downright difficult to keep track of all comings and goings. The coup d’ grace came last week, as owner Rupert Murdoch announced that he was putting the site for sale (and for a pittance of its real value at that).

When pressed to make a choice, Internet artists like Lady Gaga have always gone for Facebook. Just compare Gaga’s 1.5 million friends on MySpace to the more than 31 million “likes” she has on Facebook. And Gaga actually makes extensive use of her Twitter account, just like Justin Bieber does. Doing cross over content is an integral part of the game, and micro-sharing platforms like Twitter are always used in tandem with social networking sites to truly connect with audiences.

2) Know how to market your music intelligently.

Upload tracks for your fans to listen at no cost. If you are an unknown, not many would be willing to pay for the privilege of listening to your songs. By letting them listen to what you do for free, you will be giving people the impression that all you really want to do is spread your message, regardless of monetary considerations. And that’s all the encouragement many would need to try your music out. Continue reading →

Billboard Launches A Promotion Service For Unsigned Bands

Posted on March 31, 2011 by Emilio Pérez Miguel

Billboard pro

Never one to lose relevance, legendary music service Billboard has announced the launch of a paid service for young bands that want to track their sales and fan activity.

This service goes by the name of Billboard Pro, and it has been in beta since January.

Bands that sign up for Billboard Pro are provided with a heat score that determines their ranking on a chart of its very own named “Uncharted”.

And bands get the chance to be mentioned in the Billboard Bulletin, as well as having their songs rotated on the weekly playlist found on Billboard’s website.

This service can be tried for free for a full month. Once this trial period comes to an end, a membership will cost you $ 99/year.

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