Jason Grunstra (JamCloud) – Interview (Part 2)

This is the second and final part of the interview I had the pleasure of conducting with Jason Grunstra from JamCloud. We talk about his musical likes, and lots and lots of underground artists.  If you haven’t already done so, read the first part of the interview here.




When did you become interested in music? What was the first album or single you ever purchased?

I believe that we are all born with a natural interest in music. It’s part of our DNA; just listen to the rhythm of your own heart beat! I’m sure our early ancestors were making music as soon as they were able to bang two sticks together!

The first music I purchased was in 1991 and was Naughty By Nature’s self titled album.

Are you in a band yourself, or have you been in a band in the past? Is there a clip on YouTube or elsewhere we could watch?

I once dabbled in recording engineered and recorded a demo tape with a close friend of mine from high school. YouTube didn’t exist back then though. I wish I had registered the domain name though!

Musical likes and dislikes? Favorite artists?

I tend to follow the hip-hop genre most closely, but I’ve also discovered a lot of really great content in other genres by using JamCloud. Recently I tend to gravitate to more underground artists, like Homeboy Sandman  or Classified . I think a new artist by the name of Shy B  has a lot of potential. My favorite artist of all time would have to be E-40 because if his unique style and overall creativity and hustle.

As far as dislikes… I try to keep an open mind, and one of the popular rooms on JamCloud is “The Music Lounge” which is an anything goes room. Generally I can tolerate most of the music played in that room. But the other day someone played some trance music and I just couldn’t handle it. I have no desire to be in a trance – I prefer to be cognizant.

If you had to name the song that moves you the most, what would it be? Can you pinpoint the reason why?

The Streets – The Edge of A Cliff.

I think the chorus speaks for itself:

For billions of years since the outset of time
Every single one of your ancestors survived
Every single person on your mom and dad’s side
Successfully looked after and passed on to you life.
What are the chances of that, like?
It comes to me once in a while
And everywhere I tell folk it gets the best smile.

Is there a song that – to you – captures the spirit of your startup and what you have set out to do? What would it be?

That’s a really good question! And a tough on to answer, but I’m going to have to go with “Classified (feat. Jordan Croucher) – Ain’t Hard To Find”  which is a hip-hop love song with a twist. I won’t give it away or spoil it, you’ll just have to listen to it and try to figure out who (or what) his love is for! : )