Well, one would say it is after reading the story that was run recently on the New York Post. For those of you who can’t be arsed to click on the link: two different music industry sources have confirmed that Sony Music and another (undisclosed) label are about to sign up a deal with the European startup.
In case you are wondering why a service that is so wildly popular in the old world is yet to come to America, the main stumbling block is that records labels aren’t exactly enamored with the freemium model that it champions (they hate its guts, actually). Think about it: Spotify lets people have access to as much music as they want legally, as long as they put up with the ads which are displayed. And these ads can be obliterated if you pay a fee.
If Spotify does come to the US, it will be very interesting to see how it disrupts the MO of services such as MOG, Rhapsody and Rdio, IE subscription-based services that let you get on-demand content for a monthly fee.
One thing’s for certain, Spotify can’t afford to wait much longer – it lost $ 26.7 million dollars in 2009 alone. As John Entwistle sang on Success Story (off The Who By Numbers), “the big break better happen soon”…