Well, one would say it is after reading the story that was run recently on the New York Post. For those of you who can’t be arsed to click on the link: two different music industry sources have confirmed that Sony Music and another (undisclosed) label are about to sign up a deal with the European startup.
In case you are wondering why a service that is so wildly popular in the old world is yet to come to America, the main stumbling block is that records labels aren’t exactly enamored with the freemium model that it champions (they hate its guts, actually). Think about it: Spotify lets people have access to as much music as they want legally, as long as they put up with the ads which are displayed. And these ads can be obliterated if you pay a fee. Continue reading