The Beatles (TheBeatles) and Paul McCartney (PaulMcCartney) are on Twitter… or are they? A quick glance at their accounts makes you realize that they are actually kept by a corporate team, much in the same way that Britney Spears’ Facebook page is kept by hired hands that also happen to tweet out for her.
Something like this was entirely to be expected. But will it change sometime soon? Will Macca start tweeting himself? I don’t want to dash anybody’s hopes, but it is highly unlikely. While some starts and celebrities keep “genuine” Twitter accounts (Shaquille O’Neal and Ashton Kutcher spring to mind at once), someone like McCartney could never do so owing to the amount of attraction it would generate, and the influx of messages he would have to deal with.
In that sense, following either on Twitter is not that dissimilar to receiving a newsletter, only that the context is different. Fans will obviously do it as a show of allegiance. And there is nothing wrong with that.
By the way, you can follow me on Twitter @musickoblog. See you there!