On March 22, Coca Cola will make the dream of many a fan of Maroon 5 come true. A live studio session will be held on that day, and fans will be able to contribute lyrics, riffs and melodies for the band’s next single.
And the fans who take part of this session will be able not only to send their ideas in, but also to ask direct questions to the band.
This session is going to last 24 hours, and Coca Cola is promoting it on its Facebook page (it currently has more than 20 million fans).
Although I find Maroon 5 unbearable, I thought this was worth sharing with you if only because it is one of the coolest social media strategies yet applied to the music industry. Let’s just see if more sessions are announced, and who are involved…