People my age (IE, 30-somethings) mostly remember MTV as the place to tune into when you wanted to watch music videos and discover new bands, not to watch an endless succession of reality shows and similar “hip” content.
Everybody agrees that the Internet drove the final nail in the coffin for MTV, stealing what audience it had left and creating a whole new hierarchy for the discovery of new talent.
The irony is that now MTV.com has become the premier destination for people wanting to watch music videos, well ahead of Vevo. A recent survey by comScore shows that MTV had over 53 million unique visitors in August, whereas Vevo came in second with 49 million.
For its part, MySpace Music was third with 26 million unique visits in the same month.
So, after all these years MTV did finally manage to make a successful transition to the Web and regain its popularity.
Internet killed the music video star.
And now, the music video star has killed the Internet.
Revenge is a dish best served cold…