Launched Its Emerging Artists Program To Foster And Nurture New Talent. The First Artists To Be Picked Up Is British Singer/Songwriter Jessie J.
Presented by Vevo, the Emerging Artists Program is an initiative that aims to jumpstart new talent. The featured artists are all chosen by Vevo, and they are mostly people who have worked with established artists before.
For example, the first to have been chosen is a singer/songwriter named Jessie J. Hailing from the UK, this girl has penned songs for Miley Cyrus, no less.
Users will be able to watch interviews, tweet the featured artists, have access to behind-the-scene footage and (obviously-enough) watch live performances.
And not-so-obviously-enough, users will also be allowed to listen to standalone audio tracks. That is a first for a video site, actually. YouTube (which has a partner program of its own) does not offer such a option.
Besides, users who promote any emerging artist on Facebook will get a chance to win tickets and merchandise.
I don’t know what you think, but it looks to me as if the Justin Bieber army were about to swell ranks…
MTV Becomes The Premier Destination For Watching Music Videos Once Again
People my age (IE, 30-somethings) mostly remember MTV as the place to tune into when you wanted to watch music videos and discover new bands, not to watch an endless succession of reality shows and similar “hip” content.
Everybody agrees that the Internet drove the final nail in the coffin for MTV, stealing what audience it had left and creating a whole new hierarchy for the discovery of new talent.
The irony is that now MTV.com has become the premier destination for people wanting to watch music videos, well ahead of Vevo. A recent survey by comScore shows that MTV had over 53 million unique visitors in August, whereas Vevo came in second with 49 million. Continue reading →
As one could have guessed from the latest figures that were released, the growth of Vevo is not stopping anytime soon. Last week saw the addition of a new channel, and one that could modify the way people experience the video platform for the better.
Named “The Next Wave presented by Schick Hydro”, the channel is basically a showcase for new talent. Unfortunately, not every kind of new artist could be featured there – only those who are signed to any of the three record companies that have partnered with YouTube (remember, Vevo is a joint venture comprising Google, Universal, Sony and investor Abu Dhabi Media Company) have a chance to be spotlighted .
The idea is clearly to give these artists that have already been signed a chance to become a new sensation to rival others like Lady Gaga (who is responsible for the bulk of visits Vevo has every month). Continue reading →
Vevo (a joint venture among Google and Universal, Sony and investor Abu Dhabi Media Company) launched in December 2009 as a way to bridge the distance that was still left between online music videos and “traditional” videos. Most of all, it was conceived as a brand-new way to serve ads to viewers.
Both Sony and Universal feature their content from A to Z on the video portal, whereas Warner (a company that has always been labeled as square by musicians and fans alike) might start feeding its own content, too.
That comes as no surprise. In April 2010,Vevo managed to climb to No. 4 on comScore’s list of sites ranked by unique viewers. During that month, it was estimated that one out of four individuals watching an online video was doing so on Vevo.
Look at the stats:
I have also read a study that says we watch approximately 2 minutes per video. According to these graphs, this means that each of us must have watched roughly 5 and a half hours of online videos during April. That amounts to something like 11 minutes of videos per day.
I don’t know how accurate do these numbers sound to you. I can tell you as a fact that I have found myself landing a lot on Vevo recently when merely carrying Google searches – that didn’t happen with such a frequency before.
What do you think? Are these stats accurate? Do you spend more time watching videos at work than ever before? Or is Google’s Pacman the one and only thing you have to plead guilty to as far as your productivity went in the past months?