Brian O’Toole ( – Interview (Part 2)

Want to learn more about the music that brings the best out of entrepreneurs? Well, below you’ll find what inspires Brian O’Toole (founder of the most.

This is the second half of an interview we conducted earlier this week, right after I reviewed on MusicKO. The first dealt with the startup itself, and you can read it here.



When did you become interested in music? What was the first album or single you ever purchased?

I’ve been intrigued with music since I was little. I remember my first CD I purchased was ‘Korn – Freak on a Leash.’ I took it to the counter and my mom saw the ‘Parental Advisory’ sticker and about lost her mind. Somehow, a bit of convincing did the job and I was the first in my 3rd grade class to have the CD.

Are you in a band yourself, or have you been in a band in the past? Is there a clip on YouTube or elsewhere we could watch?

I was not in a band. So, no, there is no clip on YouTube of me performing, but I do have lots of talented friends.

Musical likes and dislikes? Favorite artists?

I like all types of music genres. I really like Kanye West as an Artist. When I say the word ‘Artist,’ Kanye really does just that. He creates an experience in every song, every music video and every CD. No one does that better than Kanye. Continue reading

Brian O’Toole ( – Interview (Part 1)

I’ve got a couple of cool interviews to share with you over the days to come. The first is this one with Brian O’Toole from, the site that is aiming to become “the Pandora for electronica”. You’ll see from this interview how passionate Brian is, and how much he believes in what he’s doing. That’s reason enough for most people I know to check the service he’s created. I encourage you to give it a try – remember, you don’t even need to register for an account to begin listening to mixes and playing them to your friends as if you were David Guetta.

Well, if you’re aiming high why not aim for the top, I ask you?


Full Name: Brian O’Toole
Age: 23
Position: Founder & Creative Director





Tell us a little about your startup. How was it conceived? What are its most distinctive features in your opinion? was originally thought of inside a nightclub. I was out with a few friends and was completely overwhelmed to see just how much everyone loved electronic music. I’ve seen many different eras of music (90s rock, punk rock, 2000s rap, etc), but have never seen a generation of people so in awe with the club’s music – especially the DJ. I thought, why not create this experience for people to enjoy before the club, after the club… whenever! With that, Vibin was born.

To me, the most distinctive feature is the ability to press one button and stream unlimited, hand-crafted radio of your choice. Whether it is a favorite genre, favorite artist, DJ mix, or raving city, allows you to party your night away in just one click. You can also filter each station by Tracks, DJ Mixes, or DJ sets. My favorite filter is DJ sets (40+ minute individual mixes), which bring the club experience to your computer. My other favorite feature is the ‘Discover’ mode. This feature helps you find new artist to enjoy, simply by entering an artist. Once you found one that you like, press ‘Listen’ and you’re all set to vibe!

What was the original launch date?

Friday, February 24th, 2012

What has been the response so far? In which countries has it been more successful?

The response has been awesome so far! We had over 2,000 page views in the first 4 days and have been featured in over 20 blog articles. Surprisingly, Spain has been the largest traffic source – especially in the city of Madrid. I’ve always wanted to visit Madrid, so I may have to plan a vacation in the near future. Continue reading