Brian O’Toole ( – Interview (Part 2)

Want to learn more about the music that brings the best out of entrepreneurs? Well, below you’ll find what inspires Brian O’Toole (founder of the most.

This is the second half of an interview we conducted earlier this week, right after I reviewed on MusicKO. The first dealt with the startup itself, and you can read it here.



When did you become interested in music? What was the first album or single you ever purchased?

I’ve been intrigued with music since I was little. I remember my first CD I purchased was ‘Korn – Freak on a Leash.’ I took it to the counter and my mom saw the ‘Parental Advisory’ sticker and about lost her mind. Somehow, a bit of convincing did the job and I was the first in my 3rd grade class to have the CD.

Are you in a band yourself, or have you been in a band in the past? Is there a clip on YouTube or elsewhere we could watch?

I was not in a band. So, no, there is no clip on YouTube of me performing, but I do have lots of talented friends.

Musical likes and dislikes? Favorite artists?

I like all types of music genres. I really like Kanye West as an Artist. When I say the word ‘Artist,’ Kanye really does just that. He creates an experience in every song, every music video and every CD. No one does that better than Kanye. Continue reading

Brian O’Toole ( – Interview (Part 1)

I’ve got a couple of cool interviews to share with you over the days to come. The first is this one with Brian O’Toole from, the site that is aiming to become “the Pandora for electronica”. You’ll see from this interview how passionate Brian is, and how much he believes in what he’s doing. That’s reason enough for most people I know to check the service he’s created. I encourage you to give it a try – remember, you don’t even need to register for an account to begin listening to mixes and playing them to your friends as if you were David Guetta.

Well, if you’re aiming high why not aim for the top, I ask you?


Full Name: Brian O’Toole
Age: 23
Position: Founder & Creative Director





Tell us a little about your startup. How was it conceived? What are its most distinctive features in your opinion? was originally thought of inside a nightclub. I was out with a few friends and was completely overwhelmed to see just how much everyone loved electronic music. I’ve seen many different eras of music (90s rock, punk rock, 2000s rap, etc), but have never seen a generation of people so in awe with the club’s music – especially the DJ. I thought, why not create this experience for people to enjoy before the club, after the club… whenever! With that, Vibin was born.

To me, the most distinctive feature is the ability to press one button and stream unlimited, hand-crafted radio of your choice. Whether it is a favorite genre, favorite artist, DJ mix, or raving city, allows you to party your night away in just one click. You can also filter each station by Tracks, DJ Mixes, or DJ sets. My favorite filter is DJ sets (40+ minute individual mixes), which bring the club experience to your computer. My other favorite feature is the ‘Discover’ mode. This feature helps you find new artist to enjoy, simply by entering an artist. Once you found one that you like, press ‘Listen’ and you’re all set to vibe!

What was the original launch date?

Friday, February 24th, 2012

What has been the response so far? In which countries has it been more successful?

The response has been awesome so far! We had over 2,000 page views in the first 4 days and have been featured in over 20 blog articles. Surprisingly, Spain has been the largest traffic source – especially in the city of Madrid. I’ve always wanted to visit Madrid, so I may have to plan a vacation in the near future. Continue reading – The Pandora For Electronica



A visit to this website is mandatory for those who love electronica. is brimming with nothing but quality mixes that you can listen to without even having to register for an account first. The site’s usable on the fly, and all of the music that you can listen to on is available at zero cost.

And in addition to letting you play the latest mixes for free, the site makes for having music streamed to all of your rave-oriented friends. What better way to start curating a party list together? The minute you’ve found a mix that you think’s got potential for rocking the house till your neighbors either call the cops or ask you to join in the fun, then you can simply stream it to your most discerning friends. They’ll tell you right away whether that mix is a keeper or a dud.

The site comes with lots of categories such as trance, deep house, trip hop, dubstep, lovestep, dirty dub and psy-trance, and finding a song suiting your exact mood (or the mood of the party you’re about to host) is a piece of cake.

And what’s even cooler is that the site can recommend you new mixes based on these songs that you’ve been listening to. In that sense, it’s quite similar to Pandora.

I feel I must mention that accounts are also available, but you’ll only need one if you’re interested in saving your favorite mixes and playing them back again. But if all you want is to have some music quickly played in the background while you’re doing something else (such as working out), then is a winner.