Vevo Adds A Channel For The Promotion Of New Artists

by Emilio Pérez Miguel on June 27, 2010

As one could have guessed from the latest figures that were released, the growth of Vevo is not stopping anytime soon. Last week saw the addition of a new channel, and one that could modify the way people experience the video platform for the better.

Named “The Next Wave presented by Schick Hydro”, the channel is basically a showcase for new talent. Unfortunately, not every kind of new artist could be featured there – only those who are signed to any of the three record companies that have partnered with YouTube (remember, Vevo is a joint venture comprising Google, Universal, Sony and investor Abu Dhabi Media Company) have a chance to be spotlighted .

The idea is clearly to give these artists that have already been signed a chance to become a new sensation to rival others like Lady Gaga (who is responsible for the bulk of visits Vevo has every month).

If anything, the inclusion of such a channel leaves the doors wide open to the addition of channels completely devoted to new artists. We’ll see – and maybe sooner than we all expect…

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