Presented by Vevo, the Emerging Artists Program is an initiative that aims to jumpstart new talent. The featured artists are all chosen by Vevo, and they are mostly people who have worked with established artists before.
For example, the first to have been chosen is a singer/songwriter named Jessie J. Hailing from the UK, this girl has penned songs for Miley Cyrus, no less.
Users will be able to watch interviews, tweet the featured artists, have access to behind-the-scene footage and (obviously-enough) watch live performances.
And not-so-obviously-enough, users will also be allowed to listen to standalone audio tracks. That is a first for a video site, actually. YouTube (which has a partner program of its own) does not offer such a option.
Besides, users who promote any emerging artist on Facebook will get a chance to win tickets and merchandise.
I don’t know what you think, but it looks to me as if the Justin Bieber army were about to swell ranks…