Tag Archives: social media

MTV Announces A New Awards Show For Digital Content

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The social media world is getting its very own awards show.

The social media world is getting its very own awards show.

Dermot McCormack (MTV’s executive vice president of digital media) has just announced the creation of a new awards show that will focus on digital content and social media alone. While its name is yet to be announced, we already know that it will take place in Spring of 2011, and that audience participation will be its defining elemen.

As opposed to the music and movie awards we all have grown to know, this new show will take place entirely online. Social conversation will keep the whole thing together, and the audience itself will be responsible for picking the winners for each category.

MTV has yet to announce the exact awards that will be doled out, but it is not much of a stretch to think of categories such as “Best Music Applications” and “Best Music-related Moments In Social Media” (such as this one) being included.

Gabi Gregg Is Appointed As The Twitter DJ For MTV

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Gabi Gregg Is Appointed As The First Twitter DJ In The History Of MTV

Gabi Gregg Is Appointed As The First Twitter DJ In The History Of MTV

Do you remember the previous post about MTV’s search for a Twitter DJ? Well, that search is over. Gabi Gregg from Chicago has been appointed for the role upon winning a nation-wide contest.

This Twitter DJ (or “Twitter Jockey”, to be accurate) is an update version of the network’s old Video Jockey. The idea is that this person will keep everybody posted on what is going on via the popular micro-blogging platform, and also through other social media tools like Facebook.

My compliments to Ms. Gregg. I wish her all the luck in this (tricky) endeavor. She is going to need it to bring back those who have strayed from their TV sets towards the likes of Vevo and Hulu.

Erykah Badu Gets A Sample Clearance From Paul McCartney Using Twitter

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This story makes it clear how much of a tool for instant communication and collaboration Twitter really is. It involves Erykah Badu (the Queen of Neo Soul) and Paul McCartney. The African-American musician was looking for last-minute clearance for a sample from the song “Arrow Through Me”, penned by the former Beatle and included on Wings’ final album “Back To The Egg” (1979).

In a bid to connect with Macca, she decided to tweet out and see if her luck was in, and if someone could connect her with Sir Paul McCartney. It turned out the tweet was picked up by Lenny Kravitz, who is friends with McCartney’s daughter Stella. She made the connection with Paul, who approved the usage of the sample on the spot.

Erykah Badu Gets A Sample Clearance From Paul McCartney Using Twitter

Erykah Badu Gets A Sample Clearance From Paul McCartney Using Twitter

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