It’s been four weeks now since Spotify launched in the US, and statistics are beginning to surface. Just last week I told you about these songs being shared more recurrently by users of the service. Well, now I’ve got something even yummier for you: the actual number of people who have signed up for the service.
According to All Things Digital, Spotify has captured the eardrums of no less than 1.4 million American users.
“Wait, what’s the deal?”, I hear you say. “Facebook has got more than 700 million users! That’s a tiny drop in the ocean!”
To that I can answer categorically “No, it’s not”.
Just to put things in perspective, Rhapsody has 800,000 registered users. And it took Rhapsody 10 years to get there. So, Spotify is doing things right so far. Specially when we take into account that out of these 1.4 million users, 175.000 have bought a subscription. That’s a conversion rate of approximately 12 %.
If Spotify manages to keep the momentum going, one year to this date it should have hit 20 million users. And if the conversion rate remains the same, about 3 million of these are going to be paying for the service.