I have the immense pleasure to share with you the interview I conducted wth Ian Cox from DigiClef, one of the companies that were chosen for this year’s’ MidemNet Lab event. Part 1 is found below, and this is part 2.

Full Name: Ian Cox
Age: 38
Startup: DigiClef
Position: Technical Director
PART I
THE STARTUP
Tell us a little about your startup. How was it conceived? What are its most distinctive features in your opinion?
DigiClef was conceived by Will Lovegrove and I, founder members of Release Consulting Ltd. Release Consulting was formed at the beginning of 2008 by members of Universal Music’s Digital Initiatives team. We provide IT services and consultancy to the music industry. Later that year we started a new initiative called Release Mobile that provides bespoke mobile application development. Will had the idea one day to provide guitar music on iPhones. As a guitarist myself, I instantly realised the potential of this idea and so embarked upon a proof of concept that eventually became the early version of DigiClef.
As well as the technological challenge there has been a business challenge in getting hold of content from copyright owners. We have partnered with Faber Music using their ePartners programme to get European rights for major publishers. This catalogue has formed the basis of our initial releases. We hope to extend this to worldwide rights in the near future.
In the guitar tab on mobile devices space there aren’t many serious competitors. Where DigiClef differs from is that we are selling legal content and giving away the technology for free where as competitors are selling the application but you have to hunt for your own content on the internet. By keeping the price of the content low and guaranteeing quality (as these are official tabs) we hope to provide a compelling offering for the guitarist.
What was the original launch date?
Our first songbook (The Magic Numbers eponymous album) was published on iTunes on 1st September 2009. We have since launched about 20 songbooks for major bands. We have also launched a free app worldwide called Easy Guitar Buddy that is going to provide educational material to guitarists.
What has been the response so far? In which countries has it been more successful?
There has been a slow but steady flow of sales of the paid for apps. But bearing in mind that so far we have a very small catalogue and have not actively marketed the applications we are encouraged. We believe that once we reach a critical mass of catalogue and have completed all our planned updates that we will have a valuable offering. Continue reading →