Is Vevo Set To Become The One-Stop For Online Music Videos?

Vevo (a joint venture among Google and Universal, Sony and investor Abu Dhabi Media Company) launched in December 2009 as a way to bridge the distance that was still left between online music videos and “traditional” videos. Most of all, it was conceived as a brand-new way to serve ads to viewers.

Both Sony and Universal feature their content from A to Z on the video portal, whereas Warner (a company that has always been labeled as square by musicians and fans alike) might start feeding its own content, too.

That comes as no surprise. In April 2010,Vevo managed to climb to No. 4 on comScore’s list of sites ranked by unique viewers. During that month, it was estimated that one out of four individuals watching an online video was doing so on Vevo.

Look at the stats:

Vevo Music Videos Stats

I have also read a study that says we watch approximately 2 minutes per video. According to these graphs, this means that each of us must have watched roughly 5 and a half hours of online videos during April.  That amounts to something like 11 minutes of videos per day.

I don’t know how accurate do these numbers sound to you. I can tell you as a fact that I have found myself landing a lot on Vevo recently when merely carrying Google searches – that didn’t happen with such a frequency before.

What do you think? Are these stats accurate? Do you spend more time watching videos at work than ever before? Or is Google’s Pacman the one and only thing you have to plead guilty to as far as your productivity went in the past months?

Lady Gaga Becomes The First Artist Ever To Have 1 Billion Online Video Views

Lady Gaga

Lady Gaga

It was just to be expected. This week, Lady Gaga has become the first artist to have over 1 billion online video views. This feat was achieved on the strength of three videos alone. Quite obviously, they are “Poker Face”, “Just Dance” and “Bad Romance”. Here you have them just in case you need to do some brushing up:

Poker Face

Bad Romance

Just Dance

Love her or hate her, you can’t deny how intelligent she has been when it comes to using social media and viral videos for putting herself across.

Personally, I am not really a big fan of her music. But I recently saw her perform a duet with Elton John and I sort of softened up. Just a little.

And for those who absolutely abhor the woman, this video is a must. It is a Lady Gaga impersonator on ChatRouelette. It is hysterical and abominable at the same time. Enjoy!