Interested in attending the upcoming MTV Video Music Awards ceremony on September 12? Well, chances are you might be able to do it for free. All you have to do is start following MTV on Foursquare and check in to music venues between August 30 and September 5. The one who gets the best score (IE, the one who gets to check in to more venues) is the one attending the event.
Location-based networking is as hot as it has ever been. Facebook has recently premiered its “Facebook Places” service, and many were surprised to see it did Foursquare no harm – it actually gave the pioneer location service a big boost.
MTV has been actively looking for ways to stay fresh in the face of the technology people are using today. Not so long ago Chicago resident Gabi Gregg was appointed as the network’s official Twitter DJ. The Foursquare alliance is nothing but a logical step. Will it be a fruitful one? We’ll see.