Artists who make it big at the Grammy Awards always see a hefty boost in sales, and Adele was to be no exception. After winning no less than 6 awards in one night (including “Album Of The Year” for “21” and “Song Of The Year” for “Rolling In The Deep”), “21” managed to reach double platinum status. What’s even more interesting, Adele has become the first artist to sell 2 million copies of one album on iTunes in the US.
Adele is also the second artist to win the “Big Four” Grammy Awards in the same ceremony. She joins Christopher Cross, who achieved that feat in 1981.
This artistic and commercial success comes after many expressed concerns about Adele’s future when she became sidelined by vocal chord hemorrhaging, and had to undergo microsurgery.
As of the time of writing this, the figures made public by Columbia Records show that “21” has sold 7 million copies in the U.S., and 18 million copies worldwide.