Solving The Problems Faced By The Music Industry In The Digital Age

future of musicWhenever I interview anybody, I always ask in which ways the music industry has been benefited and derailed by its encounters with the Internet. A recurrent answer is that the industry has always been inept to react to changes as they came along.

Not many would disagree with that, really. If the industry had moved faster (and more intelligently) when services like Napster began disrupting the way things worked, the damage could have been seriously minimized. It was to take bands like Radiohead to show record companies that music could be distributed online as profitably as by traditional means – “In Rainbows” was instrumental in redefining how a new release could be handled online. And that was well before the social web came along.

All these events and developments were taken into account by Mark Mulligan (a music analyst at Forrester Research) when speaking at the MIDEM music industry conference. He devised a set of guidelines for any company that is releasing a music product in the future. He has named these SPARC – “Social”, “Participative”, “Accessible”, “Relevant” and “Connected”.

Let’s go through them one by one.

SOCIAL: To all intents and purposes, this refers to putting the crowd in the cloud. Services like Spotify lead the way in that respect – by letting users post songs to their Facebook profiles, Spotify makes for creating online buzz like little else.

PARTICIPATIVE: A distinction must be made between younger and older audiences.

Gaming platforms like Nightclub City have let companies engage younger audiences in the context where they spend their livelong days (IE, online). They are allowed to make in-game music purchases, and buy new tracks to enliven the time they spend in their virtual worlds.

And when it comes to older audiences (IE, the kind who still buy CDs) these are not as unapproachable as it might seem… or are they? The answer would have obviously lied in console games such as Guitar Hero and Rock Band. Yet, these have begun being discontinued… Mmmh… a missed chance?    Continue reading

Myna Music – Discover Music Through Music

MynaMusicName: Myna Music
URL: http://www.mynamusic.com

The music recommendation services that we have today invariably revolve around one thing: metadata keywords. And one has to wonder, is it really so difficult to come up with something that little more intelligent? Something that doesn’t necessitate us type word after word describing what we are looking for, or individualizing several different songs for an automated system to produce results that might be completely off the target.

That is what this new service aims to revolutionize. It is named Myna, and it basically lets you discover new music to listen to by having songs that you like played and analyzed using a proprietary system.

In their own words:

“Myna listens to and comprehends music directly, making it possible to search based on mood, sound, or texture or autonomously generate highly-personalized music playlists — all without metatags.” Continue reading

YouTube Signs A Deal With RightsFlow For The Licensing Of Music

music license

After listening to The Blues To The Bush‘s version of “After The Fire” earlier this evening I felt a tremendous urge to listen to the original recording (found on Roger Daltrey’s “Under A Raging Moon” album – the best he ever recorded). I was sitting in front of the computer, and I thought it would be faster to look the song up on YouTube and play it there than to go fishing for the CD. I remembered I once had watched it there, not that long ago.

Well, I managed to find it pretty quickly again. The video was still there.

But owing to a claim by the original record company, the audio had been taken away. Only the images remained, and the uploader thought it would be preferable to have some music playing along to the clip than leaving it mute. So, he used a song by Creed instead.

Leaving aside all the obvious (and delectably malicious) jokes that spring to mind, this just makes it clear that the way in which the rights of performers are being looked after isn’t really self-assuring.

A few might say that such a thing can’t be helped when we are talking about something as huge as YouTube – a portal with one of the largest databases of user-generated content ever. But that doesn’t alleviate the fears of performers one whit.

So, a deal like the one YouTube has just announced will be greeted more than enthusiastically. YouTube has just signed up with RightsFlow, a licensing and royalty service provider for artists, record labels, distributors and online music companies. Continue reading

What Makes A Video Go Viral?

Just what makes a video go viral? Read on…

Just what makes a video go viral? Read on…

Ahh, if only that question had a univocal answer… But nothing is ever that simple.

Well, it doesn’t need to be as hard as not laughing at Miley Cyrus’ “rebellious” self either. Check the infograph included below (originally published on tech blog Mashable), and see if you can learn (and put to effective use) a thing or two.

Part of the information is obvious (like the shorter the clip, the more likely it will be to be passed along), and part of it is obvious and impressive at the same time – Facebook amounts to as much as three-quarters of online shares of video clips. That is more than Twitter and email taken together. But thing like “Southerners watch and Midwesterners share” are sure to come as revelatory to many.

Let’s see how you can maximize this data when it comes to creating promo clips to spread your music around…

what is shared on social media

Bandhack – Local Bands On Facebook

bandhack

Name: Bandhack
URL: http://www.bandhack.com

Bandhack is a directory of local bands and shows on Facebook. Through this site, you will be able to know all about these bands that are coming together right where you live, and about the activity of the ones that are already well-established. You’ll get to know about their upcoming gigs, and you’ll also get your hands on their latest media (including videos and audio recordings)

To me, what gives Bandhack its edge is that the content is pulled directly from the pages of the bands in question. This means that the content is always up-to-date – if there’s any kind of change in schedules, for example, that will be reflected immediately on Bandhack.

And using the site is a piece of cake. You just log in with your Facebook account, and all the relevant local activity becomes accessible in a snap.

Los Pazientes (Uruguayan Unsigned Artist)

Los Pazientes are Marcel Studebaker (drums, percussion, backing vocals), Diego Carusso (guitars, backing vocals), Uvit Cropa (bass, loops, samplers), Juan Zoop (vocals) and Ramón Guayomin (guitars, backing vocals).

Los Pazientes are Marcel Studebaker (drums, percussion, backing vocals), Diego Carusso (guitars, backing vocals), Uvit Cropa (bass, loops, samplers), Juan Zoop (vocals) and Ramón Guayomin (guitars, backing vocals).

To many, the end of the ‘60s was the true culmination of an era. But to others, it was just the beginning of a fight that rages to this day. The former look at Woodstock and recall Pete Townshend’s immortal words about the event, “what they [hippies] thought was a new reality was actually a field full of people covered in mud and sheep shit… if that’s the new world they want to live in, then fuck the lot of them”. The latter regard Woodstock as the triumphant day of activism bar none, as the event that could congregate people from different corners of America who where there to incarnate a message of relentless change and renewal.

Each person is free to have his own interpretation of what happened that day, and the true significance it had. Personally, when I look at the events that took place right after Woodstock (including Altamont, the Manson murders and the seismic punk revolution at the tail end of the ‘70s) I am inclined to look at explicit calls to action with eyes that are not so eager. Someone once said that the only answers that have any value in life are the ones we arrive at ourselves. I think the same applies to any philosophy, or course of action. The ones that can take us to a positive conclusion are the ones we elaborate ourselves. And I don’t know if you remember the song “Follow The Cops Back Home” by Placebo, but I hope you do because it has a phrase that summarizes what I wrote above, and that lets me introduce you to the Uruguayan unsigned artist I want to cover today.

During its flourish, “Follow The Cops Back Home” has a verse that goes:

The call to arms was never true
I’m medicated, how are you?

That verse cannoned into my head when I discovered the music of Los Pazientes [The Patients]. There was something incredibly accurate about those words, and how they connected the band’s moniker with its intent of purpose.

To quote Los Pazientes [English text below]:

“Los Pazientes fueron concebidos principalmente como respuesta a la necesidad de generar un espacio de distribución y exhibición de un mensaje propio, que se compromete con la búsqueda de buenos espíritus, la lucha de algunos pueblos y de la guerra en contra del amor. A través de la música, (muchas veces el rocanrol) Los Pazientes, proponen incentivar y proteger en cualquier circunstancia ese mensaje, mediante la colaboración, organización y cooperación de diferentes artistas.”

[The Patients were primarily conceived as an answer to the need for a space in which to distribute and spotlight a message of its own, pledged to find good spirits, the fight of some nations and the war against love. Through music (often rock ‘n’ roll) The Patients aim to encourage and protect this message at all times, by making the collaboration and cooperation among different artists possible.]

There you go. As far as calls for action go, this is imbued by as much directness as temperance. It is something very representative of what the band is about, both musically and lyrically. There are echoes of liberation throughout its music (such as in the song “Rojo Y Negro” [Red and Black]), but what I read in the vast majority of cases is a call for individual action, with full awareness of the consequences that one’s decisions will have on a larger scale. It is the kind of subtle difference that has a substantial weight in the end. It is the one lesson that I feel we should learn from the idealism that music knew in the ‘60s, and the violent ramifications that such an idealism gave way to as the ‘70s became more and more divided, and some flags were waved and others burned indistinctly.

And in the end, the conquest of love is the biggest concern in these stories of arsonists in basements that realize they have new things to say and new horizons to strike for, of characters who tell storms about their own inner storms, as drums catch fire and music that lasts longer than one’s own blindness and limitations fills the surges of the air.

“Quiero escuchar el último latido en el hondo amanecer sin vos” [“I want to listen to the final heartbeat in the deep dawn without you”]. These lines close “El InZenDiario” [The Arsonist]. It is up to the listener to imagine how the day following that dawn will shape itself. Whether things will be ideal or real. Whether there is time enough to change oneself and his own preconceptions when it comes to what he wants to do and how that relates to what ought to be responsibly done.

So… I’m medicated, how are you?

I guess it doesn’t matter.

We’ll take a dive, swim right through.

There’s no stopping until the other side has been reached.

This is the band’s MySpace profile.

DAOmusic.fm – Create & Share Playlists For Every Mood You’re In

DAOmusic

Name: DAOmusic
URL: http://www.daomusic.fm

The potential a song has for catharsis only goes so far. It all becomes limp after a while. That is, “It’s All Over Now Baby Blue” can’t be your break-up song for ever. Notwithstanding how excellent any song is, if you listen to it for ages it just stops gelling.

I’m sure you agree with that. And I’m also sure you wonder just where to go in order to find fresh songs to fill the air with. Well, this new site might just provide you with all you need to reach the height of ecstasy, or hit the deepest recesses of pathos.

DAOmusic is a website where you can create playlists reflecting your every mood, and share them with friends and strangers alike.

These are some examples of playlists currently found on the site: “I’m under my guilt”, “I’m walking in the garden leisurely”, “Super Mario Bros Forever!”… Songs for just every occasion can be found here.

This site is usable for free, and if you have a Google, Facebook or Twitter account then you already have a DAOmusic account.

Oh, and if you see a playlist named “The 10 Who songs that make me play air drums maniacally every time” then you needn’t ask who has created it…

Meet Vevo’s Emerging Artists Program

     Launched Its Emerging Artists Program To Foster And Nurture New Talent. The First Artists To Be Picked Up Is British Singer/Songwriter Jessie J.

Launched Its Emerging Artists Program To Foster And Nurture New Talent. The First Artists To Be Picked Up Is British Singer/Songwriter Jessie J.

Presented by Vevo, the Emerging Artists Program is an initiative that aims to jumpstart new talent. The featured artists are all chosen by Vevo, and they are mostly people who have worked with established artists before.

For example, the first to have been chosen is a singer/songwriter named Jessie J. Hailing from the UK, this girl has penned songs for Miley Cyrus, no less.

Users will be able to watch interviews, tweet the featured artists, have access to behind-the-scene footage and (obviously-enough) watch live performances.

And not-so-obviously-enough, users will also be allowed to listen to standalone audio tracks. That is a first for a video site, actually. YouTube (which has a partner program of its own) does not offer such a option.

Besides, users who promote any emerging artist on Facebook will get a chance to win tickets and merchandise.

I don’t know what you think, but it looks to me as if the Justin Bieber army were about to swell ranks…

Radio Tuna – Find New Radio Stations To Listen To Based On Your Tastes

Radiotuna

Name: Radio Tuna
URL: http://www.radiotuna.com

Do you remember Durocast? That was a site I reviewed in 2010 that let you find new music to listen to based on your geographical location. Well, Radio Tuna is a comparable site. It will let you find radio stations to tune into, but the one difference is that here the discovery process is artist-focused.

That is, on Radio Tuna the search process is initiated by specifying who you want to listen to. And it is also possible to pick a genre and center your whole search on that. Rock, blues, Latin, classical, electronic and dance are all supported genres.

In any case, you can always carry a search by station. This means that if you are traveling abroad you will always be able to find your best-loved station and listen to your favorite shows, even if you are further away from home than Jason and his ever-loyal argonauts.

Plus, if you have a music blog you will be able to get the provided widget and let your visitors listen to any song they like as they are going through your posts. Neat.

Despertando Del Silencio (El Umbral) – Uruguayan Independent Artist

The First Lineup Of El Umbral: Juan Loskin, Alejandro Nuñez & Javier Pedrazzi.

The First Lineup Of El Umbral: Juan Loskin, Alejandro Nuñez & Javier Pedrazzi.

Elvis Costello was right.

From the other end of the telescope, things can be seen.

Every Uruguayan echo boomer grew up watching bands on his flat top that he was resigned never to feel in the flesh. REM, U2, Nirvana, Guns ‘n’ Roses… he always knew such bands were hardly going to set foot in his home soil. If he had the money and the wayfaring spirit (not to mention parents that were either the pinnacle of coolness, or that just didn’t give a shit) he knew he could cross the River Plate and go to Buenos Aires to catch up with any of those bands as they toured South America. And no, nobody could have imagined back then that one day an overweight Axl Rose with a small army of guitarists in tow to replace Slash would play the Estadio Centenario. Neither could anybody have imagined that they would play the theme from the Pink Panther during an intermission as the ultimate sign of respect to the enraptured audience that attended the show.

Well, that was the way things were back then. And if it sounds like a bummer, it is because it was a bummer. Yet, the silver lining was there. And it was a particularly shimmery one.

In the same way that the best orators are always the best listeners, those who spend their lives contemplating are the ones who can take action more purposefully. And if there was something we were known to do back then, it was to wear one album after the other of all those bands that for us existed only in MTV. Assimilating the notes and inhaling the sounds as only those who know they will never watch their heroes live could ever hope to do.

Many of the Uruguayan bands that in a good and in a bad sense defined the musical identity of the country came together back then, and they are still around. Both La Vela Puerca and No Te Va Gustar, for example, became active performing units as the ‘90s were gathering pace.

And as always, the story of those bands that could never achieve mainstream success is every bit as interesting as the story of those who did manage to take all the commercial barriers down.

The story of El Umbral [The Threshold] certainly is. And the fact the band is still around (and about to issue its fourth album) just gives everything that vital throb of significance that always wins people over.

"Despertando Del Silencio" Was El Umbral's Debut Album

"Despertando Del Silencio" Was El Umbral's Debut Album

El Umbral officially came together in 1999, but the true inception of the band went way back to 1996, when three friends named Juan Loskin (bass), Pablo Riera (drums) and Alejandro Nuñez (guitar) would get together and play songs by Nirvana and Uruguayan linchpins such as Los Estómagos [The Stomachs]. That lineup didn’t last long, and the drummer was soon replaced by Javier Pedrazzi. At around that time, it was decided that Alejandro was also going to assume vocal duties, and the trio settled on the name El Umbral. The year was 1999. And two years later, the band finally managed to issue its debut album. It was titled “Despertando Del Silencio” [Awakening From The Silence]. Somehow, that name said all there was to be said. And what the name did not say, the music itself made clear. Continue reading